Here is the brand positioning process we used at our e-commerce business to define what we stand for in our market. It has also helped us make decisions more quickly, build deeper relationships with customers and charge higher prices for our products
>> Learn more about positioning your brand
Here is an overview of the online marketing systems we’ve put in place that helped us dramatically increase eCommerce traffic and conversions, which continue to grow upon themselves.
>> Learn more about increasing traffic and conversions
Here is a step-by-step guide to using the Indie Brand Builder Margin Calculator to determine standard markup pricing and ensure you are earning healthy margins that will sustain the business
>> Learn more about generating healthy margins
Understanding where you are today will help you prioritize your activities and manage your expectations at each of the five stages of growth, potentially saving you years of wasted effort.
>> Learn more about the 5 stages of a consumer products business
There are a lot of sites selling the dream of creating an eCommerce business – I’m sure you’ve seen them. I believe many of them are disingenuous about the challenges involved in placing all your bets on a single, highly competitive sales channel – and hardly any of these “experts” have created a truly sustainable business and brand.
I’m not saying that it’s impossible to reach 7 figures in revenue with an eCommerce only model, but in my experience, these are exceptional cases. Unless you have an extremely innovative product or brand story that manages to tap into the internet zeitgeist, you will have to explore multiple sales channels to build a scalable, long-term business. It takes slow and steady persistence over the long term to succeed.
A million dollars sounds like a lot, but it’s really just the baseline for building a sustainable product-based business. If you’re serious about building a brand, this should be your first goal but not certainly not your last. We had to solve some challenging problems to surpass the million-dollar mark, and yet we still feel like we’re just getting started!
I’m here for you. My sole objective is to deliver as much value as possible to help you achieve your goals. It’s a privilege to share the entrepreneurial journey with you, so please reach out to me! I’d love to get to know you and promise to do everything I can to help you succeed.