Category: Popular

Watch the Training and Download the Worksheet Below Training Summary: The Financial Formulas For Scaling a Consumer Product Business The financial formulas for scaling a consumer product business that I'm sharing with you here are really only applicable if your goal is to build a scalable venture. If you're just looking to run a lifestyle […]

Anyone who runs an eCommerce store knows how challenging and expensive it cam be to acquire new customers. That's why it is so important to ensure you are making the most of every contact, interaction and existing customer. In this video review of Gorgias, I offer a walk through of Gorgias' features, how we use […]

​As some of you may have already heard. Shopify and MailChimp have had a rather nasty breakup that has resulted in the MailChimp app being removed from the Shopify store. (For those who already have the app installed, it will continue to work until May 12, 2019) While our e-commerce business no longer uses MailChimp (we switched […]

So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale manufacturing and you’re speaking with factories that are halfway around the world where English is not the native language. You’re also talking about spending tens of thousands - or even hundreds of thousands of dollars […]

There may be a few exceptions to this, but the insider secrets I’m going to share with you are applicable in at least 90% of all cases when it comes to e-commerce advertising. So, whether you are with an agency or freelancer or just thinking of working with one to manage your online ads, this […]

Most people launching a Shopify e-commerce store start out on MailChimp, the trusted, proven leader in the email marketing space with nearly 48% market share. It has simple-to-implement connections to the major e-commerce platforms, the essential features a small business needs, and offers a free starter plan, which makes the decision especially easy. My first-hand […]

If you sell products which are not strongly differentiated in terms of features, or that are available through other sellers in identical or similar form, you are engaged in the reseller / dropshipping ecommerce business model. Advantages of the reseller / dropshipping ecommerce business model. The advantage of the online reseller / dropshipping ecommerce business model is that […]

In reality, the creative process rarely unfolds in a perfectly linear fashion: you will jump back and forth between steps, follow tangents, hit dead ends, discard and resurrect ideas.  However, if you find yourself at an impasse, reviewing the underlying product design process can help you figure out where you are stuck so that you […]

Hiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee can take your business to new heights and open up new opportunities for growth, while a poor hire can set you back months and thousands of dollars, causing undue stress and frustrations.

In this article, I'm going to talk about one of the biggest mistakes e-commerce marketers make and show you how to create an e-commerce marketing strategy based on what I’ve learned from years of trial and error.   These are the tactics that have helped us build a profitable online store that is growing at a […]

Just as Rome wasn’t built in a day, we didn’t put all of these strategies together over a weekend. With e-commerce sales, it’s a slow steady, incremental layering of tactics combined with a whole lot of trial and error. A marathon rather than a sprint. However, the combined effect of having these systems in place […]

Having more customers is a good thing, but it will also mean having to service them. They will call you, email you, and leave comments on your social media pages. Some will love your products and be supportive even as they are having an issue, and others will be extremely difficult to please. Some will […]

Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories. Back in 2002, Julie and her three partners Julie Cole, Cynthia Esp and Tricia Mumby decided they could do better than the scribbles on masking tape that were being passed off as labels to keep track of for kids clothing […]

For our e-commerce business, shipping and fulfillment is an automated process. When an order is placed by a customer on any of our websites - wholesale or retail - it is fulfilled by our warehouse partner without any action required on our part. This means we could take a day, week or month off and the […]

I’m proud to say that we hit it out of the park last year with  our e-commerce business’s Black Friday email campaign, surpassing what I thought was an ambitious revenue goal. In fact, our black Friday email campaign delivered an 800% sales boost with 5 just emails. Here's a play-by-play of what we did for […]