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Kajabi Review 2023: Unbiased Truth - Is It Worth The Money?

If you’ve been looking for an all-in-one platform that can help you market, sell, and deliver your products and services online, this Kajabi review will help you decide if it's right for you.

This platform has become one of the most popular digital marketing solutions for entrepreneurs around the world.

It's worth noting that as of writing this article I am NOT an affiliate and do not receive a commission of any kind if you purchase Kajabi.

What can we expect from this Kajabi review?

In this review, I take a closer look at what Kajabi is, how it works, and whether or not you should try it today! 

I have over 20 years of experience building websites, and I have built many sites on Kajabi, including this site. I'm going to show you the pros and cons of using this platform to build your website, create online courses, create marketing campaigns, and much more.

I'm also going to break down the Kajabi pricing to show you why I believe it's a great price for the value you're getting.

Full and honest disclosure - I built my blog on Kajabi in 2022 and discovered that while Kajabi is my #1 choice for anyone looking to grow their online presence, it's better to start using Kajabi once you have an established audience. I've since moved back to WordPress and plan to integrate Kajabi into my tech stack when I am ready to launch products.

Read on to find out why I have taken this approach and to find out if Kajabi is right for you.

What is Kajabi?  

If you are here, you probably already know what Kajabi is.

For those of you who don't - Kajabi is a comprehensive all-in-one platform for creating and running successful online businesses. It's a user-friendly, affordable, and versatile all-in-one solution that makes it easy to get started without needing any coding or technical skills.

Kajabi provides everything you need in a single location, such as hosting for digital products, website-building tools, an online course platform, and email marketing tools. The platform also offers user-friendly features to build advanced funnels and host your podcast right from the dashboard.

With Kajabi, you can quickly create attractive websites and landing pages, build complete marketing campaigns, host webinars, and start selling products or services with ease.

History of Kajabi 

Since its inception in 2010, Kajabi has been a formidable force, giving tens of thousands of entrepreneurs a platform to launch their businesses and reach more customers. With over 4 billion dollars already earned through the platform, it's clear that Kajabi has been a huge success story for many who have taken advantage of its features.

Kajabi or WordPress? Which is the right choice?

This is a potential blog post in its own right, but it's a question many people ask. My answer is always, "it depends"!

Kajabi's strength is not in building blogs (although it can easily do that) - this is where WordPress shines.

If you are a blogger, WordPress is the perfect option. However, if you are a podcaster, YouTuber, or Instagram influencer and you are looking for a robust solution to handle everything you might need for digital marketing, look no further than Kajabi.

At a glance view of when Kajabi might be the right choice for you:

Kajabi vs wordpress

They provide excellent 24/7 customer support should you encounter an issue or need help navigating their features.

If you get stuck, Kajabi University is full of helpful articles, video tutorials, webinars, and more business resources to empower you on your journey. And when you're looking for even more support from other entrepreneurs with similar goals and objectives, the Kajabi community is active and welcoming with members from all across the globe.

Types of Plans Available  

Kajabi offers several different plans depending on your needs.

They offer basic plans for entrepreneurs who just need the basics such as hosting their products and services online as well as more advanced plans which provide additional features like website customization options and analytics tracking tools.

Kajabi pricing

As with many SAAS platforms on the market, pricing is based on either monthly or annual payments. You save 20% with annual plans, but you'll need the cash up-front.

Here's a breakdown of Kajabi pricing:

Kajabi Pricing

Save 20% with annual billing

Basic

$149/mo

OR
$119/mo
Billed annually
3 Products
3 Sales Funnels
Unlimited Landing Pages
Unlimited Marketing Emails
10,000 Contacts
1,000 Active Members
1 Website
1 Admin User
Kajabi University
0% Transaction Fee
Webinars & Events
Ready to Use Templates
Assessments (Quizzes & Surveys)
1 Welcome Call with an Onboarding Specialist
1 Check-in Call with an Onboarding Specialist
Chat Support
Automations


$149
monthly
30 DAY FREE TRIAL

Growth

$199/mo

OR
$119/mo Billed annually
15 Products
15 Funnels
Unlimited Landing Pages
Unlimited Marketing Emails
25,000 Contacts
10,000 Customers
1 Website
10 Admin Users
Kajabi University
0% Transaction Fee
Webinars & Events
Ready to Use Templates
Assessments (Quizzes & Surveys)
1 Welcome Call with an Onboarding Specialist
1 Check-in Call with an Onboarding Specialist
24/7 Chat Support
Advanced Automations
Ability to remove Kajabi Branding
Affiliate Program
$199
monthly
30 DAY FREE TRIAL

Pro

$399/mo

OR
$319/mo
Billed annually
100 Products
100 Funnels
Unlimited Landing Pages
Unlimited Marketing Emails
100,000 Contacts
20,000 Customers
3 Websites
25 Admin Users
Kajabi University
0% Transaction Fee
Webinars & Events
Ready to Use Templates
Assessments (Quizzes & Surveys)
1 Welcome Call with an Onboarding Specialist
1 Check-in Call with an Onboarding Specialist
24/7 Chat Support
Advanced Automations
Ability to remove Kajabi Branding
Affiliate Program
Code Editor
$399
monthly
30 DAY FREE TRIAL

When it comes to choosing an online marketing and website platform there are so many options out there. It's hard to know which ones will actually help you grow your business.

With Kajabi, you literally get all of the tools and resources you need to build a business online, and you don't need to worry about multiple platforms, fees, or compatibility issues.

But it seems expensive?!

Yes, it does appear to be expensive if you are just using one or two of the tools in isolation.

However, if you were to add up the costs of all the tools you would need to have to replace Kajabi you can quickly see the value.

Toolscomparison 1

Perhaps it's better to consider these questions when considering Kajabi:

Will using Kajabi save you time?

Yes, using Kajabi can save you a great deal of time. By having everything needed to build and manage an online business in one platform, you won't have to waste time switching between different tools, plug-ins, and software to get the job done.

Can Kajabi streamline your business operations?

Having one streamlined solution for your digital marketing will most certainly have an impact on your business. You'll have more time to focus on outreach, growing your audience, and growing your business.

Can Kajabi keep up with your business's growth?

You'll never have to worry about scaling up. Kajabi's capabilities extend into large-scale enterprise solutions.

Which plan is best for you?

Whether you want to create beautiful websites, develop email lists or sell products and services, Kajabi has the features to make it happen. Even on the basic plan.

The Basic Plan ($149/month): Are you a beginner entrepreneur looking to develop your first online course? This plan is perfect for you! You might think that a 3-product limit is too little, and in some cases, you might be right. However, if you are just starting out, a membership, a course, and a mastermind program is more than enough to make a great living with. If anything, it will force you to be more decisive about what products to promote first!

The Growth Plan ($199/month): Do you own a business and are seeking to expand? Have you already established multiple online courses, and do you maintain an adequately sized email list? If so, this plan is for YOU! It allows you to expand your product lineup, gain more email subscribers and expand your capabilities.

The Pro Plan ($399/month): If you are already enjoying the rewards of a 6-figure business and desire to elevate your venture by streamlining your tools, then this plan is exactly what you need. Unlock your potential for scalability with ease!

One of the best features of all three plans is that you can customize them to your business needs at any time. Initially, I tried out the Growth Plan but eventually realized it was too much for my current situation and downgraded back to the Basic Plan - which has turned out to be much more suitable since then.

If my company scales up, there's always room for me to upgrade again - giving me access to extra functionalities that come with the Growth Plan package!

Kajabi website builder review

So how does the Kajabi site builder compare to other website platforms out there?

Well, it's very similar to many popular online (WYSIWYG) editors out there like Squarespace, Wix or Elementor for WordPress. Like those other platforms, you have all the basic features you will need to build an entire website or blog.

You can also set up a custom domain and configure your DNS and email settings. So if you already have a website it's easy to set up a subdomain or move everything over to Kajabi.

Blog features

So as I mentioned earlier, if your main traffic source is from blogging, then Kajabi may not be the best choice for you. It does have robust blogging capabilities, but it's lacking certain features that dealing with large amounts of content difficult.

If you are serious about blogging, read this article about my #1 platform choice for blogging.

Kajabi8 1

Design capability

Bearing in mind that I have 20 years of experience as a web designer, I find the overall experience with Kajabi to be adequate. Yes, I would like more features and options to design to my heart's content, but they have made it super simple and easy to use for everyone. And at the end of the day, that's more important.

On the Pro plan, you get access to the site code and the ability to create your own templates, so you could have a developer create a fully custom site for you when the time comes.

But for now, it's simple enough that solopreneurs and influencers can easily their own website up and running fast without any outside help. This is not true for WordPress - you'll most certainly need some help and guidance to get up and running.

Nicely designed templates - kajabi looks great on desktop and mobile, great speed performance, very good user experience.

Custom styles

If you would like to make your site look a bit different you do have access to create a custom CSS stylesheet on the Basic plan.

That means you could pay a web designer (or try it yourself) to create a customized design for you based on a Kajabi template and end up with a great-looking unique website. The same is true for the landing page/funnel builder.

Kajabi css and code editing capability

Templates

There are a number of website templates to start from, and all of them are nice quality and easily customized to get the look and feel just right.

Easy to edit kajabi site templates. 11 templates to choose from. All are customizable and easy to make your own.

Building blocks

Designs can be built for any website page, blog post or landing page with simple building blocks.

Flexible kajabi building blocks. Add any of these responsive building blocks onto any page.

Built-in Marketing Tools

Kajabi has a full suite of digital marketing tools integrated into the platform. You can create marketing funnels, as many landing pages as you like, and unlimited email marketing campaigns.

Kajabi review - email marketing campaign builder

Everything is connected for you automatically so there's no need to worry about whether or not multiple platforms are compatible. Plus there are many templates to help you launch your campaign successfully.

Marketing and sales features:

  • One-click marketing sequences
  • High-converting landing page templates
  • Integrated checkout using Stripe and/or PayPal
  • 1-click upsells
  • Coupons
  • Automated abandoned cart recovery
  • Single price point or payment plans
  • Free trials
  • Weekly, monthly, or annual subscriptions

Customer Journey / Funnel Templates

This is one of my favorite features of Kajabi, and this feature alone is worth the switch.

Are you in need of a funnel but don’t know where to start? Kajabi templates are easy-to-use playbooks ready for immediate use and give access to the necessary tools with zero guesswork required.

In just minutes, you can customize a prebuilt lead generation, product launch or webinar funnel framework and connect multiple sales and marketing channels into one harmonious multi-channel funnel.

Pre-built funnels - freebie offers, sales pages, product launch, zoom webinar funnel, book, coaching campaign, sales pages.

Email Marketing

Kajabi users also benefit from huge allowances for email subscribers. Most email marketing platforms out there tend to charge by the number of contacts on your list.

Kajabi starts at 10,000 contacts, which is absolutely unheard of elsewhere. If you have over 1,000 subscribers already, this one benefit alone could make the switch worthwhile.

Kajabi review - email templates

Email features:

  • Email broadcasts
  • Email sequences
  • Marketing automation 
  • Integration with products and funnels
  • Segmentation and personalization
  • Marketing funnel templates
  • No need for a third-party email provider

Online course-building platform

Kajabi offers a full suite of tools to create and sell online courses, from start to finish.

It has customizable templates and user-friendly design tools to make course creation super easy and quick to set up.

I set up an entire course, including a marketing funnel and checkout page, within a matter of minutes. It's super streamlined.

There is also a mobile app where students can access all the online courses that have been purchased on the Kajabi platform. If your student logs in with the same email, they'll have all their courses in one place, which is super nice. I'd rather have a dedicated app just for my students, but it's convenient for users.

Build your online course business with these great features:

  • Engaging multimedia content: video, image, text, audio, PDF files, digital downloads, and more
  • Unlimited video hosting
  • Drip content
  • Quizzes & grading
  • Track lesson progress, view grades, and get detailed analytics

Kajabi Unlimited Video Hosting

As mentioned above, Kajabi offers unlimited video hosting, making it easy to store and host all of your videos in one place.

You don't need a separate account with Wistia or Vimeo and your videos will be private and secure. You can host videos for your landing pages or marketing funnels, your online course, and videos for your on-demand webinars.

In my experience, the videos are fast loading, the video player works great on multiple devices and you don't need to worry about bandwidth or any limits whatsoever.

Coaching programs

Are you a coach looking to scale your offerings? With Kajabi, you can easily run both one-on-one and one-to-many coaching programs. The integrated sales and marketing tools will allow you to reach more clients and grow your business.

Kajabi coaching program setup

Coaching program features:

  • Build custom coaching packages
  • Create automated marketing campaigns
  • Process payments
  • Schedule meetings
  • Host live calls
  • Share resources
  • Send follow-up emails

Podcast hosting

Setting up a public or private podcast with Kajabi is easy. You can store and host as many audio files as you want, with unlimited bandwidth.

Kajabi podcast setup

Podcasting features:

  • Import your existing podcast into Kajabi
  • Publish on all major podcast platforms
  • Show notes, transcripts, and episode thumbnails
  • Create private podcasts just for your members
  • Embed your podcast on any website or blog
  • Comprehensive analytics and detailed insights
  • Simple interface to make publishing easy

Memberships

Kajabi offers membership options to help you monetize your online business. You can set up your own customized plans, each with different levels of access and features.

You can control who sees what information or content, including who has access to paid resources. You can also bundle digital products and services into a membership, making it even easier for customers to purchase what you offer.

Kajabi's subscription-oriented reports provide you with the most significant metrics such as churn rate and monthly recurrent income, among other key data points.

Kajabi membership and course program setup

Built-in CRM

Kajabi provides users with a powerful CRM tool that will help businesses stay organized and connected. With Kajabi, you can easily create customer profiles, schedule follow-up emails, set up automated campaigns, segment audiences, and more.

Kajabi contact list
Kajabi funnel stats

Plus, the intuitive CRM dashboard gives you detailed insights into your contacts and allows you to track key metrics such as customer engagement and conversion rates.

eCommerce Capabilities

Kajabi streamlines your online business processes, connecting all of your digital products with the website, marketing campaigns, emails and CRM systems.

You can sell everything you create:

  • Online courses
  • Mini-courses
  • Memberships
  • Coaching programs
  • Podcasts
  • Communities
  • Live Workshops
  • Templates And Downloadables
  • Digital Books

Communities

New and improved for 2023! Kajabi has recently acquired Vibely and is delighted to announce the integration of its powerful community product into Kajabi, ushering in a new era of "Kajabi Communities".

Kajabi has been greatly enhanced with a wide array of community-building capabilities, allowing users to interact and learn via interactive tools, live sessions, collaborative challenges, and more.

Kajabi community program setup

Community features include:

  • Live video calls
  • Newsfeed, chats and DMs
  • Smart recording library
  • Events & RSVPs
  • Member directory & leaderboard
  • Challenges & progress tracking
  • Custom landing page embedding

Kajabi Communities seamlessly synchronize with your coaching, courses and other content, elevating customer engagement while eradicating additional fees, logins or confusion with multiple platforms.

Kajabi Partner Program

Of course, pretty much every major platform out there has an affiliate program and Kajabi is no different.

As a Kajabi Partner, you can benefit from an ongoing 30% commission on any active referral that continues past their trial period. This is an incredible opportunity to increase your revenue stream with minimal effort!

To become a partner with Kajabi you need an active subscription. You can try an extended trial by clicking the link below. They only offer 14-day trials on the Kajabi website.

Kajabi Reviews

This Kajabis review would not be complete without considering the opinions of other people.

Kajabi is rated 4.6 stars on TrustPilot, with 1,706 reviews (that's very good).

The majority of reviews reflect a general opinion that it is extremely intuitive to use without requiring technical expertise for setup. Another Kajabi review praises the depth of the tool for delivering marketing pipelines.

Most Kajabi users are impressed by its simplicity and power in selling online courses, creating and implementing email marketing campaigns, and building funnels.

Pros & Cons

Pros of Kajabi

  • Easy to use and great user experience
  • Intuitive and powerful website and landing page builder
  • Easy-to-use course creator
  • Easy coaching program builder
  • Easy podcast hosting platform
  • Robust email marketing tools
  • Huge allowance for email contacts
  • Unlimited video hosting
  • Visual funnel editor
  • Flexible affiliate advertising possibilities
  • Great partner program
  • Many Kajabi courses and in-depth training are available
  • Unified design with everything you need in one place
  • No transaction fees - only fees from Stripe or Paypal
  • Amazing value for money

Cons of Kajabi

  • Cost can be prohibitive for small startups
  • Lack of website templates
  • Lack of ability to customize the member/course areas
  • No Lead Routing or Dialer System
  • No SMS messaging for marketing

Kajabi Website Examples

Final verdict kajabi

I hope you found this review of Kajabi helpful.

Overall I found the Kajabi platform to be user-friendly, affordable, and versatile with no transaction fees or hidden costs.

It is way more powerful and feature-rich than other online course platforms. You can create beautiful websites, build email lists, sell products and services with powerful marketing tools, leverage the power of CRM tools to stay organized and connected with customers, benefit from its partner program for ongoing commissions on referrals past their trial period and so much more.

Should you look elsewhere?

As mentioned earlier in this Kajabi review, if your main focus is on blogging there are other platforms that will do this better.

Likewise, if your budget can't quite stretch, perhaps WordPress is a better way to start out.

If you are selling physical products, then Shopify is probably your best bet.

However, if you are looking for the best all-in-one digital marketing platform out there, it might be time to set up a Kajabi account. Wink. Wink.

Alternatives to Kajabi

Kajabi is the definitive solution for those seeking an exceedingly cutting-edge course platform, packed with a multitude of features.

Other platforms don't compare in terms of features, but if you're looking for an alternative, here are a few:

Ontraport.com

Thinkific.com

LearnWorlds.com

Teachable.com

Podia.com

Keap.com

MightyNetworks.com

Kartra.com

Skool

At the end of the day, though, Kajabi stands out to me as the most comprehensive platform and the best value for money.

FAQ

What is Kajabi best for?

Kajabi is a great choice for entrepreneurs, consultants, and creative professionals who want to build and monetize their digital products in one easy-to-use platform. It offers a comprehensive suite of features that allow users to create stunning websites, launch eCommerce stores, host digital content, automate marketing tasks, process payments, analyze data, and more.

Kajabi is ideal for anyone who wants to quickly bring their ideas to life and see a return on investment.

Is a Kajabi website good?

Are Kajabi websites good?
Absolutely! Kajabi websites are highly customizable, mobile-friendly, and equipped with powerful features to help you drive greater engagement and sales. Best of all, they are incredibly easy to create and manage, even for those who don't have coding or design experience.

With support for custom domains, SEO optimization, and more, Kajabi websites provide your business with an eye-catching platform to reach a larger audience.

Can you make money on Kajabi?

With Kajabi, it's easy to make money through digital products and services. Whether you're looking to create a single product or launch entire membership sites, Kajabi provides the tools and features to help you monetize your ideas and turn them into profitable ventures. You can also monetize your content by setting up subscription plans, launching online courses, or hosting private online events for existing customers — all within the same platform. There really is no limit to what you can do with Kajabi!

Is there a better platform than Kajabi?

While Kajabi is an excellent platform for monetizing digital content, there are other options available. Depending on your needs, you may want to explore platforms such as WordPress, Podia, or Teachable.

Each of these platforms offers powerful features and tools that can help you build a profitable online presence. Ultimately, the best platform for you will depend on your individual goals and objectives — be sure to consider all your options before making a decision!

About the Author

Dan Chadney
Ever felt like your business should be getting more attention online? I felt the same way until I learned how to leverage SEO and digital marketing tactics to scale my e-commerce business to 6 figures per year. My name is Dan Chadney and before starting this blog, I spent 20 years as a web designer, front-end developer and SEO marketing specialist. Check out my online business guides and learn how to make money online!
Disclaimer: This post may contain affiliate links. Please see the terms for more information.
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