5 Powerful Strategies for Creating Brand DifferentiationSuccessful Indie brands are founded with a purpose driven mission to serve the specific needs of a niche audience. They are often born out of the desire of the founder to solve a problem that he or she is passionate about, and it is this passion that defines the brand. Indie brands have an authentic […]
5 Awesome Marketing Apps for your Shopify StoreThe great thing about Shopify’s app platform is that it encourages third-party developers to create features that can be implemented on your store without having to hire technical help. The only downside is that, with so many options available and so many similar apps, it can be hard to know where to start! In this […]
What the hell is an Indie Brand?While technically Indie Brands is a generic term that could describe any independently owned company, in popular use the term has come to represent a new breed of entrepreneur that is progressive, creative and not afraid to rewrite the rules of traditional business. These entrepreneurs are harnessing shifts in technology, manufacturing and human behavior to break through […]
