Category: Running the Business

For some, backlinks are the number one ranking factor for their websites. Try these techniques to earn quality backlinks and get more visitors to your website.

Smart business owners know how important search engine optimization (SEO) is for their company's website. SEO can help to improve the popularity of a website.

When you've invested a whole lot of effort to get your consumer product business up and running, it's natural to be impatient about seeing a return on your investment. But with so many potential ways to grow the business, it's hard to know how to best focus your time and limited resources. The answer depends […]

Watch the Training and Download the Worksheet Below Training Summary: The Financial Formulas For Scaling a Consumer Product Business The financial formulas for scaling a consumer product business that I'm sharing with you here are really only applicable if your goal is to build a scalable venture. If you're just looking to run a lifestyle […]

If you sell products which are not strongly differentiated in terms of features, or that are available through other sellers in identical or similar form, you are engaged in the reseller / dropshipping ecommerce business model. Advantages of the reseller / dropshipping ecommerce business model. The advantage of the online reseller / dropshipping ecommerce business model is that […]

Hiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee can take your business to new heights and open up new opportunities for growth, while a poor hire can set you back months and thousands of dollars, causing undue stress and frustrations.

Having more customers is a good thing, but it will also mean having to service them. They will call you, email you, and leave comments on your social media pages. Some will love your products and be supportive even as they are having an issue, and others will be extremely difficult to please. Some will […]

For our e-commerce business, shipping and fulfillment is an automated process. When an order is placed by a customer on any of our websites - wholesale or retail - it is fulfilled by our warehouse partner without any action required on our part. This means we could take a day, week or month off and the […]

When I came on board at our e-commerce business, one of my first tasks was to migrate our eCommerce platform from Magento to Shopify, with the goal of being able to manage all of our e-commerce requirements in house. Magento, while functionally powerful, was going to require a fair bit of outsourced support to keep […]

Want to quickly ramp up your sales while generating extra cash to finance your next production run? Then it's time to grow your global distribution channel. Finding distributors for your products in foreign territories may seem like an overwhelming prospect if you've never done it before, but it's certainly possible.  our e-commerce business now has […]

Successful entrepreneurs will tell you that you need to know your numbers. If you don’t know what you’re doing in this area, you should get it sorted out immediately. It will absolutely transform the way you run your business. If need be, get advice from a paid professional or mentor who understands financials. If you’re […]

As you work long hours to grow your business, it would be nice to know that somewhere down the road you could exchange some of your hard earned equity for cash.  But selling your business for a high price will only be possible if you’re taking specific steps today to increase its value.

Mike Paton has spent most of his life  learning from entrepreneurs.  Today, he spends all  his time giving back - as an Author, award-winning Speaker, certified Entrepreneurial Operating System (EOS) Implementer & the Visionary of EOS Worldwide.  Specifically, Paton helps entrepreneurs clarify, simplify and achieve their vision – by mastering the simple concepts and practical […]

When I was running my agency, I remember days when work ground to a halt because of an issue with our internal file server. I also remember trying to work from home while waiting for files to trickle into my computer through a rickety VPN (virtual private network) - then giving up and heading back to the office. […]

If you want to grow, you need to raise capital. CircleUp's crowdfunding platform takes it to the next level by connecting early stage consumer brands with angel investors. It was a rude awakening for Amy and I to realize that the more success we achieved with our e-commerce business,  the more cash we were going […]