How Indie Consumer Brands can best manage AmazonOver the last seven years, Joseph Hansen has built and sold four e-commerce based companies and is currently a managing partner to three businesses that help sellers succeed on Amazon Buy Box Experts, Prosper Show, and Marketplace University. It was Joseph’s experience as an Amazon expert that put him on my radar, So I’m excited […]
Google vs Facebook Ads Showdown: The Surprising ResultsIf your products have a proven audience and you are ready to start driving serious traffic to your site, the 2 biggest games in town are Google and Facebook. In assessing Google vs Facebook advertising for consumer product brands, I’m going to share my experience in marketing our line of lifestyle bags. Other products […]
My 8 Step process for creating product videos on the cheapWhen optimizing your website for conversions, you need to consider using every communication tool at your disposal. Making product videos is a great way to increase engagement and give people a deeper affinity for your products. our e-commerce business recently created videos covering all of our major product categories and I am sharing the exact […]
5 Awesome Marketing Apps for your Shopify StoreThe great thing about Shopify’s app platform is that it encourages third-party developers to create features that can be implemented on your store without having to hire technical help. The only downside is that, with so many options available and so many similar apps, it can be hard to know where to start! In this […]
6 Essential Small Business Tools to Power Your E-Commerce BusinessWhen I was running my agency, I remember days when work ground to a halt because of an issue with our internal file server. I also remember trying to work from home while waiting for files to trickle into my computer through a rickety VPN (virtual private network) - then giving up and heading back to the office. […]
A killer 4 email follow-up sequence for ecommerce sitesMore and more ecommerce sites recognise the importance of having a compelling email opt-in offer, usually in the form of a pop-up call to action. But many are still missing the opportunity to increase sales by creating an effective email follow up sequence. Statistics show subscribers are the most receptive to receiving marketing messages right […]
How to Get Started with Marketing AutomationYou’ve heard the term marketing automation. You may even have some inkling of what it means, but if don’t have a marketing automation plan for your business, you’re already falling behind rivals who have invested the time and effort into building systems that work for them while they sleep. For many small business owners, the […]
