Category: Branding and Marketing

There may be a few exceptions to this, but the insider secrets I’m going to share with you are applicable in at least 90% of all cases when it comes to e-commerce advertising. So, whether you are with an agency or freelancer or just thinking of working with one to manage your online ads, this […]

Most people launching a Shopify e-commerce store start out on MailChimp, the trusted, proven leader in the email marketing space with nearly 48% market share. It has simple-to-implement connections to the major e-commerce platforms, the essential features a small business needs, and offers a free starter plan, which makes the decision especially easy. My first-hand […]

In this article, I'm going to talk about one of the biggest mistakes e-commerce marketers make and show you how to create an e-commerce marketing strategy based on what I’ve learned from years of trial and error.   These are the tactics that have helped us build a profitable online store that is growing at a […]

When I was a kid, computers were huge, room-size black boxes that were strictly the domain of scientists in lab coats. Apart from their presumed ability to solve complex mathematical equations, the purpose of these mysterious machines was entirely beyond me. Even as they shrank in size to become "personal" computers in the early 1980s, serious interaction still required the […]

Just as Rome wasn’t built in a day, we didn’t put all of these strategies together over a weekend. With e-commerce sales, it’s a slow steady, incremental layering of tactics combined with a whole lot of trial and error. A marathon rather than a sprint. However, the combined effect of having these systems in place […]

I’m proud to say that we hit it out of the park last year with  our e-commerce business’s Black Friday email campaign, surpassing what I thought was an ambitious revenue goal. In fact, our black Friday email campaign delivered an 800% sales boost with 5 just emails. Here's a play-by-play of what we did for […]

Anyone who has run a successful eCommerce site knows that an email list is one of your most valuable marketing assets. Your list represents a direct line to high-value prospects who have given you permission to market to them via their inbox, allowing you to generate immediate sales with a new promotion. In this article, […]

Successful Indie brands are founded with a purpose driven mission to serve the specific needs of a niche audience. They are often born out of the desire of the founder to solve a problem that he or she is passionate about, and it is this passion that defines the brand. Indie brands have an authentic […]

If your products have a proven audience and you are ready to start driving serious traffic to your site, the 2 biggest games in town are Google and Facebook.   In assessing Google vs Facebook advertising for consumer product brands, I’m going to share my experience in marketing our line of lifestyle bags. Other products […]

When optimizing your website for conversions, you need to consider using every communication tool at your disposal. Making product videos is a great way to increase engagement and give people a deeper affinity for your products. our e-commerce business recently created videos covering all of our major product categories and I am sharing the exact […]

The great thing about Shopify’s app platform is that it encourages third-party developers to create features that can be implemented on your store without having to hire technical help. The only downside is that, with so many options available and so many similar apps, it can be hard to know where to start! In this […]

If your goal is to improve your brand image, first accept that it is a process rather than a set of tasks, an art rather than a science. Your understanding of your brand will naturally deepen over time as you get feedback from customers and explore new ways of expressing your ideas through marketing and […]

Will Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel and vacation shoe. Inspired by the fish they encountered on a family trip to Hawaii, Will and Victoria began producing an ocean-themed line of colorful slip-ons that featured original fish artwork and cool laid back […]

We live in the age of the brand. To a large extent, we define our identities in terms of the brands we purchase, and the mere mention of a brand name instantly triggers a set of emotions, images, and ideas. As a business owner, every critical business decision you make should be informed by how your brand is […]

More and more ecommerce sites recognise the importance of having a compelling email opt-in offer, usually in the form of a pop-up call to action. But many are still missing the opportunity to increase sales by creating an effective email follow up sequence. Statistics show subscribers are the most receptive to receiving marketing messages right […]